In a society like Colombia, with a population in food poverty close to 8.1%, external migration dynamics and rapid consolidation of metropolitan areas, there is a need to create a modern supply system, capable of transforming the production scheme , purchase and sale of fresh products such as fruits and vegetables, in a more efficient one, which creates solid links between the productive and commercial sectors, that is, an integrated system of marketing and supply of fresh foods, under more competitive business schemes and fair to agricultural producers, wholesalers and retailers, particularly public markets, greengrocers and fruit shops and stores. For the 2005 census, the adjusted Multidimensional Poverty Index (MPI) in the dispersed rural area of Colombia was 73.7%, a decade later, the 3rd ANC shows a decrease in poverty, the adjusted MPI is located at 44.7% This includes, among other factors, the increase in people with access to health services, which went from 77.2% in the 2005 Census to 96.1% of people affiliated for the 3rd CNA of 2014.